Brilliance is a luxury engagement jewelry brand offering an exceptional quality-to-price ratio, thanks to minimal markups compared to traditional jewelers. By combining premium quality with an affordable price, they create collections for discerning customers.
Meta Ads
I designed advertising creatives based on provided briefs – from static posts to product carousels. I focused on eye-catching visual solutions that highlighted the products’ unique features.
Animations
I introduced animated elements into the brand's advertising communications – ranging from subtle effects to dynamic presentations of brand benefits. Every animation was aligned with Brilliance's premium identity.
Newsletter Redesign
I redesigned the newsletter layout by incorporating more white space and implementing a cohesive visual system. I introduced functional product and informational GIFs that enhanced engagement without overwhelming the content.
Newsletter
I designed daily newsletters – clean layouts with clear hierarchy, consistent typography, and minimalist graphic accents emphasizing the brand's luxury character.
Google Ads
I Adapted existing creatives into display formats for various campaign types - from product to promotional.
