Fünny.co is an original clothing project (and the subject of my master's thesis) where subversion and irony meet design. Each project plays with conventions, expectations, memes, and pop culture.
Branding
I developed the brand's complete visual identity from scratch - from the logo and color palette to the typographic system and tone of voice. I created cohesive visual guidelines that capture the project's subversive nature.
Print Design
Each design is a deliberate play with conventions, often based on surprising juxtapositions and ambiguities, or featuring peculiar/ unconventional visions and pop culture references.
